August 11, 2002
May only be a buck...
Dominoes Pizza, which has used Free Delivery as one of their key marketing messages since they began, is now testing a delivery fee in some of their locations. Dominoes cites rising costs as the reason, but it seems to me that this would be just about the worst way to make money. You got something for free before, but now you have to pay for it! Who would even notice if they were to raise pizza prices 50 or 75 cents, or even just cut down on the number of coupons they distribute! I'd have to think that they must discount an average of $1 an order because of all their promos. And these changes wouldn't even get any notice or press.
Posted by blipsman at August 11, 2002 02:52 PMComments
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