October 10, 2002
Why IKEA Rocks!
Business 2.0 has a great article that explains why Ikea is so successful. Their unique product development process allows IKEA to offer attractive and fairly well-built funiture and furnishings for less and less each year. I am contastly amazed at the cool furniture and housewares I see in there for such low prices. My apartment looks like it's straight out of the catalog. And from their sales numbers, I'm guessing I'm not the only one!
Posted by blipsman at October 10, 2002 07:36 PMComments
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