February 17, 2003
ESPN drops the ball!
ESPN launched a redesigned homepage that just blows my mind how poorly executed it is. They actually have constant techno music playing for no reason!!!
Theybill the redesign as "part TV, part Internet, all good!" If I wanted part TV and part Internet, I'd have signed up for WebTV.
The site just has too much going, too many colors, eats too much bandwidth, it's all that people thought was cool in 2000 but that in reality made the internet detrimentally dificult to use. With all of the information that a sports site like ESPN needs to present, the efort needs to be on usability and information architecture, so that info is displayed in a manner people can quickly access and easily understand. They don't need to be trying to blow people away with wiz bang motion graphics and music!
Posted by blipsman at February 17, 2003 02:29 PM