March 08, 2003
Mad Cow... or Laughing Cow?
Chris Pirillo, of Tech TV fame ponders the Raging Cow hype of the past week. He wonders if they expected the blogger backlash and the ensuing press across the web. Maybe they did know what they were up to?
Look at some of the blogs who've picked up on this story:
Doc Searls
Glenn Reynolds
Blogroots
me3dia.com
In My Experience
Jeneane Sessum
Stir
and I'm sure there'll be more to add once I relocate them...
Plus there's already parody sites popping up:
http://ragingcow.blogspot.com/
But the thing I haven't seen anyone grasp onto yet is that in addition to the 6 bloggers invited to Dallas to become "influencers"
www.aboutagirl.org
www.suchadork.net
www.aboutagirl.org
www.kelleyrogers.com
www.italianize.com
www.sparkley.net
there are at least a couple associated blogs which tie directly into the storyline of Raging Cow.
Barnyard Rant is supposedly the farmer's daughter's blog. She's run off with the Raging Cow on a little road trip, it seems. Notice the “Raging Cow” tile on the left and the webcam shots go to some of the 6 indoctrinated bloggers.
This pig's blog is supposedly written by a pig from the family farm. Raging Pig bacon-flavored milk? Or will it be fruit-flavored bacon?
And this fly's blog is also part of the game. Haven't figured out where they're going with this one...
This whole campaign is bigger than we first suspected. What is Dr. Pepper up to????
So who's to blame?
Here's a link to the agency responsible for this program:
Richards Interactive
And here's where bloggers can register to become shills:
Project Blogger