March 27, 2003
The New Brown
UPS has unveiled a new logo. The new logo replaced the original Paul Rand designed logo.
My first thoughts of the new logo are not very positive, including:
- It doesn't say anything about what UPS does. The old logo included a wrapped parcel which said something about their business
- It seems too trendy, with the bevel and all. Looks like web site navigation from Gateway, Citysearch, etc. This look may work for a web site that will most likely last a year or two before being redesigned, but does will it have much of a shelf life? The old logo has lasted 40 years? What will we think about this one in 5?
Posted by blipsman at March 27, 2003 11:33 PM
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