July 01, 2003
Da BOBs?
I'd meant to post about this when it first made news last week. The Chicago Bears, my beloved Bears are now the Bears presented by Bank One. It's only a matter of time before it's shortened to the BOB's, just as BankOne Ballpark in Phoenix is now "lovingly" referred to as the BOB.
Is this just the first of many additional sponsorship opportunities to pollute the sporting landscape? Practically every stadium has already seen its name sold. So now team owners have to scrounge up other sources of revenue. While it's not the "Bears presented by BankOne" is it just a matter of time before it becomes the Atlanta Fantas or the St. Louis Ram Crew Cab Heavy Duty Pickups? Will the Cavs sell the rights to rename King James Chrysler LeBaron James?
Posted by blipsman at July 1, 2003 12:08 PM