This morning, I was reading the Chicago Trib online when an article title jumps out at me: Blogs flex muscle in `viral marketing'. I'm always interested in how the real media covers "new" things like blogs? Because they're usually either years behind the curve or base entirely.

Interestingly, however, my old boss from my Atlanta days at eKetchum days was one of the quoted "experts" in the article. Now I'm wondering if he even blogs. Guess I'll have to go hunt...

UPDATE: He does, at www.GumpRants.com.

At the end of the article, it lists some Chicago blogs, including Chicagoist!

So my old boss and my new blog in the same article...